Over the past few months, we have been discussing the importance of CSR. We are thrilled to see businesses of all sizes stepping out of their comfort zones and innovating in response to the pandemic. We recently rounded up five inspiring brands that have been making a positive impact during these challenging times.
However, promoting CSR initiatives can be tricky. For small businesses, it can be challenging to get the word out about your CSR activities, and they may not be big enough to gain any real recognition. On the other hand, large corporations may face criticism for promoting their CSR initiatives too heavily, which may come across as a marketing tactic.
So, how can you find a balance and promote your CSR initiatives in a way that inspires trust and action? Here are four holistic tips to help you promote your CSR initiatives effectively:
- Assemble a promotions team: To make a real impact, you need to allocate time and resources specifically for promoting your CSR initiatives. Having a dedicated promotions team will help you create a conscious strategy that makes a difference in how your audience interacts with your brand, messaging, and project itself.
- Involve employees: The most effective way of communicating your CSR efforts with the public is through your employees. Involve them right from the start and have an entire company of people invested in the initiative. This will help you achieve more organic promotion as employees will share content on their channels, which is much more likely to receive organic interaction from their followers.
- Share embedded content, not screenshots: Avoid sharing content that has been screengrabbed. Instead, embed content, so you’re creating evergreen content that people can interact with even after the initiative is over. This way, people can comment, share and generally interact with the piece of content, increasing the reach of your CSR initiative.
- Share images of the initiative: Visual content is king, especially if you want to go viral. Images are more likely to be opened compared to other types of content like written or data. Use visual content to promote your CSR initiative and show the world the real impact you’re making.
Promoting CSR initiatives is a challenge in itself, but it is essential to inspire trust and action. Following these four holistic tips will help you promote your business’ CSR in a way that inspires trust and action. If you have recently launched a CSR programme, we would love to hear from you. Comment below or send us a message on LinkedIn and tell us how it has been for you.
Don’t forget to connect with submit.com, where you can streamline your CSR initiatives and track your progress in real-time.
Let’s make the world a better place, one CSR initiative at a time and speak with us.
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