In a world where engaging children in meaningful educational activities is paramount, Legoland Malaysia Resort has pioneered an innovative approach, leveraging technology to foster creativity and learning. Their annual Legoland School Challenge has evolved into a spectacular event, drawing participants not only from Malaysia but also from neighboring countries. How did they achieve such remarkable success? The answer lies in their strategic partnership with Submit.com, a platform that has revolutionized the way they manage and adjudicate applications for their flagship event.
Head of Marketing at Legoland Malaysia Resort, Zeeshan Khan, recently shared insights into their journey during a webinar with Dee Butler, Head of Growth at Submit.com. Khan highlighted the transformative role that Submit.com played in streamlining their application process and enhancing participant experience.
Creating Engagement Amidst Adversity
Khan reminisced about the challenge’s humble beginnings, which arose from a desire to keep children engaged during the pandemic. What started as a local initiative quickly gained international traction, captivating the imagination of children across borders. The challenge encouraged participants to unleash their creativity, building awe-inspiring Lego creations that showcased their ingenuity.
Scaling Up for Success
As the challenge gained popularity, Legoland Malaysia faced the challenge of managing a burgeoning number of applications. In 2023, they saw a 100% increase in submissions, necessitating a more robust system. Transitioning from traditional methods like Google Forms to Submit.com proved to be a game-changer. The platform’s intuitive interface and seamless registration process simplified the workflow, allowing Legoland Malaysia to focus on enhancing the event experience.
Empowering Judges, Elevating Standards
Khan emphasized the critical role of judging in upholding the challenge’s credibility. With an intricate scoring process involving multiple criteria, Legoland Malaysia needed a platform that could facilitate efficient evaluation. Submit.com’s advanced judging capabilities provided judges with the tools to assess entries objectively, ensuring fairness and transparency throughout the process.
Looking Towards the Future
As Legoland Malaysia gears up for the 2024 Skills Challenge, they envision leveraging Submit.com’s capabilities further. From optimizing registration processes to harnessing geolocation data for targeted outreach, they aim to enhance participant engagement and expand their reach across diverse demographics.
A Testament to Innovation and Collaboration
Legoland Malaysia’s success story underscores the transformative power of collaboration and innovation. By embracing technology and partnering with Submit.com, they have redefined the educational landscape, empowering children to unleash their creativity and imagination.
As the webinar concluded, it was evident that Legoland Malaysia’s journey with Submit.com was not just about managing applications; it was about fostering a community of learners and innovators. With their sights set on the future, they are poised to continue inspiring generations to come, one Lego brick at a time.
